Webtron's Innovative New
Auction Technology Options in 2026
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Webtron’s 2026 Future Auction Expo at ACMI theatre in Federation Square, April 23rd.
Online Auction Software built for auctioneers
When searching for online auction software in Australia and New Zealand, it’s essential to find reviews and choose a provider with a proven track record of helping auctioneers seamlessly connect with online bidders. One standout company in this space is Webtron, recognized as the preferred premium software and service provider.
Webtron offers a comprehensive all-in-one auction platform that supports both live webcast auctions (simulcast auctions) and timed online auctions, enabling auctioneers to run online auctions directly from their own websites.
Over the past 15 years, Webtron has built a strong reputation as a market leader, helping auctioneers successfully transition to online auctions. Once onboard, auctioneers gain access to a powerful suite of auction tools designed to enhance their online auction experience.
Webtron monitors and support each and every client’s auction from it’s support centre in Melbourne. So you will always have support for each and every auction you run.
Webtron has helped many well-known auction companies become the successes online we know them as today. Webtron clients have run thousands of online auctions over the last decade.
Why Webtron online auction software?
Powerful Cloud-Based Auction Software Built for Auctioneers
Webtron’s advanced cloud-based auction software enables you to run live webcast and timed online auctions seamlessly from one centralised platform. Our fully browser-based system removes the need for app downloads, delivering a fast, responsive bidding experience across desktops, tablets, and smartphones.
As a pioneer in the online auction industry, Webtron made history in 2007 by supporting Melbourne auctioneer Harrington Earl in selling Australia’s first home online during a live televised auction in Brunswick.
Purpose-built for professional auctioneers, Webtron is a fully white-label solution that operates directly from your own website. The platform is customised to reflect your brand, logo, colours, and unique business needs. Developed using the latest web technologies, it’s designed for performance, reliability, and scalability.
Today, auctioneers throughout Australia and New Zealand rely on Webtron to power online auctions across diverse industries — including real estate, automotive, machinery, collectibles, and more.
With Webtron, you gain the flexibility, technology, and expert support required to grow your auction business and consistently deliver a professional, high-performance online auction experience.
Webtron system can give you the online auction solutions you need
🎥 Live Webcast Auctions
⏳ Timed Online Auctions
📈 Marketplace
👩💻 Remote Clerking option
✅ Everything you need & will run from your own website
So modern works on all devices without frustrating bidders to download apps
🏷 White Label Auction Software – ‘value protect your bidders & IP’ ( Not a group site 
)
☁️ Modern Cloud based auction software
🧑💻🇦🇺 Local Australian Setup, Training & Local Ongoing Support
📲 1300 bidder support number so you can get on with auctioning your lots
🧾 Auction invoicing & reporting
🖥 Websites & marketing
Auto-Translation Multi-Language Auction Software: 104 Languages available.
Bidder Verification: Ensure a secure auction with credit card verification.
AI Auction Software Solutions: AI automated auction Lotting and Cataloging
😊 Simple for bidders and powerful for auctioneers
New Snapshot Reporting at Your Fingertips
Webtron 9.0AI Online Auction Software has arrived
Boost your online auction business with Webtron 9AI, a powerful white-label auction solution that runs directly from your own website. Webtron empowers online auctioneers like you to elevate your auctions to the next level.
There has never been a better time to upgrade your auction software to Webtron’s 9AI newest artificial intelligence auction software release.
It’s ‘Simple for bidders and powerful for auctioneers’.
Please get in touch and arrange a demo for your business.
XERO Invoicing
Seamlessly import sales data from Webtron to Xero.
You are now able to invoice, track and report from Xero, one of the world’s best and most popular cloud-based business accounting and invoicing systems.
The possibilities are now endless. There are several key benefits of auctioneers using Xero for auction invoicing.
- Streamlined auction invoicing: Xero makes it easy to create, send, and track invoices, allowing auctioneers to streamline their invoicing process and get paid faster.
- Integration with Payment Gateways: Xero integrates with various payment gateways, making it easy for auctioneers to accept payments from their clients. This means they can receive payments faster and more securely. Bidders can pay using the latest payment technologies including Apple Pay, Google Pay, Stripe, Paypal and Square.
- Automatic Reminders: Xero can be set up to send automatic reminders for unpaid invoices, reducing the need for auctioneers to follow up manually and improving their cash flow.
- Accurate Record Keeping: Xero automatically records all invoices, payments, and expenses, providing auctioneers with an accurate and up-to-date record of their financial transactions.
- Time-Saving: By automating many invoicing tasks, Xero can save auctioneers time, allowing them to focus on other important aspects of their business.
- Accessible from Anywhere: Xero is a cloud-based platform, which means that auctioneers can access their invoices and financial information from anywhere with an internet connection.
- Detailed vendor statements and reports.
- Detailed financial reporting and analysis
FAQS
Webtron’s Online Auction Software is a powerful, white-label platform that lets auctioneers and businesses run live and timed auctions directly from their own website. Unlike third-party portals, Webtron keeps your brand front and centre, giving bidders a seamless experience under your company’s name.
Webtron stands out by offering:
Global reach with multi-language and mobile-friendly design
Custom branding so every auction runs under your company’s identity
Proven reliability with cloud-based hosting and enterprise-grade security
Advanced features such as automatic bidding, real-time analytics, and reporting
Flexibility to run any type of auction — timed, live webcast, or hybrid
Sellers can easily create auction listings, set reserves or starting bids, and launch auctions in just a few clicks. Buyers log in, place real-time or automatic bids, and receive instant notifications as auctions progress. Webtron’s system handles everything — from live webcast streaming to secure payments — ensuring smooth, efficient, and transparent auctions worldwide.
Webtron powers auctions across a wide range of industries, including:
– Fine art, antiques, and collectibles
– Automotive and heavy equipment
– Industrial and machinery sales
– Real estate and property
No matter your sector, Webtron adapts to your needs.
Yes. Webtron’s platform is built with enterprise-level security to protect all bidder data and transactions. Cloud-based infrastructure ensures scalability during peak bidding periods, so whether you have dozens or thousands of bidders, your auctions always run smoothly and securely.